Day to Night: Designing for Daypart Transitions
Restaurants that can transition from daytime to night can bring in revenue from multiple dayparts.
American diners are eating out more than ever. By 2014, for the first time, the share of food dollars spent on restaurant dining tipped over the 50 percent mark, according to a report released in January by market research company Nielsen, based in Chicago.
Restaurants have multiple opportunities to attract customers: During the day, for breakfast or lunch and then again for dinner, when the restaurant has transitioned for the evening, often with a different ambience altogether.